How It Works
Whether you are in Agency [Residential/Lettings/Commercial], Home Search, Relocation Management, Home Services, Trades, Conveyancing, Surveyor, Removals, or Mortgage Broking you need consistent sources of leads and ways of maintaining awareness of your business and brand in your market or sector.
That awareness drives ATTRACTION to your business, which needs to be CONVERTED into a Customer, and then you need to RETAIN them for as long as possible and have them repeat buy as often as you can, SO YOU GROW YOUR BUSINESS.
At Local Lead Optimiser, we provide systemised processes to help your business create those leads, track them, follow up and convert them. And we have strategies and tactics to then help you keep them grow for the longer term.
For example, an ATTRACTION package may consist of: Email sequences to all your past viewers/sellers/withdrawals/landlords. Review and Testimonial generation activity to boost the "KLT" - Know, Like, Trust elements that are crucial these days to winning in business. Directory Listings to the 30 or so main directories so that, no matter where a searcher may look, you will be everywhere. Direct Mail campaigns to attract new valuation opportunities. Lead Magnets on your website to collect the name and number for following-up sequences, or simply a form for a site visitor to complete. Information Videos about you and your business for your own site/landing pages as well as viral content for Social Media. And a Branded YouTube Channel for the same. Google ads and/or optimising your Google Business Profile.
A CONVERSION Package may consist of: Call Tracking systems, SMS, SMM, Landing Page Optimisation, Lead Magnets/regular content provision [Email/Newsletters/Seasonal Guides/Blog Content] Push Notifications, outbound call campaigns, ChatBots/Live Video Chat on your web pages, public holiday promotion opportunities, topical event tie ins [i.e. World Cup, The Euros, Sports Events. or may be a local fete etc].
A RETAIN package may consist of: Emails, Newsletters, Seasonal Guides, Blog Content, Push Notifications, outbound call campaigns, Video information packs/interactive video email, contests and quizzes, polls and surveys, birthday anniversaries and move anniversaries, seasonal offers etc.
A GROWTH Package may look at Seasonal Offers/promotions, regular mailing [email/mail/SMS], regular content[educational/topical, local exhibitions/seminars/webinars etc], bundled services and more
The constituent elements will vary by business, agent, budget, location, sector, business, etc but we aim to create a set of bespoke solutions for each client and then systemise the approach so it provides maximum ongoing value, with limited input. That also helps enhance the way the exit value will be looked at when you come to sell.
If you want to know more just get in touch: 01264 318111
Any questions just let us know. Email: info@localleadoptimiser.co.uk