Email Campaign Management: Professionally Created Sequential Email Campaigns For Higher Conversions For YOUR Estate Agency

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Need an email campaign to blow the socks off your sales conversion and get more sellers, buyers or tenants?

Email Marketing remains one of the single, most powerful, most cost-effective, and most convincing methods of online advertising and deserves as much of your continued attention as Facebooks Ads, Messaging apps, and other tools. And if you combine it with SMS Marketing it will blow your mind.

When we assist with an email campaign, or SMS, or both, there are always three questions you need to answer:

1] What is the goal of your email? It needs to have a singular focus as to an end goal.

2] Who is your target; who is the email to appeal to and talk to, how you have segmented your list, and also the language, tone, pace, and content for where, in their buying cycle for what you do, they are likely to be when they get the email/campaign, so we can push them down the right sales funnel. The way you address a First Time Buyer will be different from the 70 yr old widow who now has to downsize.

3] What are you willing to provide, offer, or entice them with to get the click? (the ethical bribe or “Lead Magnet” that starts to build their knowledge, like, and trust in what you do?), or something else. What is their strongest desire, related to their sale, acquisition, or tenancy that what you do can help them solve? 

There are other questions we ask besides these, but this gives you an idea that we take “message to market” very seriously. If you get it right the results can be explosive. Get the message to market wrong - and it will bomb.

For your specific agency or property service, we seek to know and understand what your prospects want, their needs, and desires, and what their problem sounds like. We probably already know having been in agency for years but we never like to assume we do.

Then we can create subject lines that pull people into the emails.

It also helps establish a “relationship” with your prospects for reading your future emails.

Successful emails can be amazing “one-offs” but those often work with existing mailing list subscribers who already know, like, and trust you.

For you to generate new relationships it often takes a well-constructed series of emails to get the best conversion levels. There is no hard and fast rule but research and experience suggest 7 to 10 emails in the sequence, with one email of the series, sent every 3 days or so. But there are different sequences depending on what you seek. On the other hand, there have been campaigns that last years. 

So how long should your email be? A lot run to 600-700 words. Some shorter, some longer. This text is 672 words for example. It just needs to be long enough to get the job done.

It also depends if you are writing to Buyers Vs Sellers for example or those that know you already vs those that don't. People who have used you before will have a level of trust in your business. If they are kept informed they will be loyal enough to buy again.

For "prospects", you need to show them where they will be once they have bought your service.

So, what can a good set of email campaigns do for your business?

Instead of worrying about cash flow and conversions, you can start to imagine more money coming into your business. That means the pressure will ease, and the opportunity to get back to where you want your business to be increasing.

Lead Magnets need careful construction too, as do other forms of content that support the campaign, like newsletters, FAQ’s, case studies, blogs, video sales letters etc. All to help them consume what you sell. And we can do them all for you.

So, if you need new results you know where to come. Just call us at 01264 318111 or email


Email sequences for Estate Agents

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How do we get started?FAQS

Just give us a ring at 01264 318111 or email, us at with your name, business name, location, phone number, and the best time to reach you. We will then give you a call.

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