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Terms & Conditions

Effective Date: 06/01/2021

Local Lead Optimiser [LLO] TERMS OF SERVICE AND LICENSE AGREEMENT

PLEASE READ THE FOLLOWING TERMS OF SERVICE AND LICENSE AGREEMENT CAREFULLY BEFORE DOWNLOADING, USING, ACCESSING, OR PURCHASING ANY PRODUCT OR SERVICE THROUGH ANY PART OF THE LLO WEBSITE OR SERVICES, ANY OF OUR AFFILIATE PARTNER OFFERS

The following are the terms and conditions for use of www.LocalLeadOptimiser.co.uk and its related services, including any purchases made through the LLO "Website" and its services. (Collectively the Website and Services are referred to as the "Services"). The Services are owned and operated by Local Lead Optimiser. ("LLO," or "us," or "we").

By downloading or using the Website, accessing the Services, continuing to access the Services, purchasing any products through the Services, or submitting any information through the Services, and in consideration for the services LLO provides to you, YOU (the terms "you" or "yours" includes the person or entity that is accessing the Services as well as any third-parties accessing the Services on your behalf) ARE STATING THAT YOU AGREE TO BE BOUND BY ALL OF THESE TERMS AND CONDITIONS GOVERNING THE USE OF THE SERVICES (the "Terms"). Use of the Services is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices, including the class action waiver, contained herein.

I. OVERVIEW

Local Lead Optimiser, hereinafter referred to as LLO, provides a platform through which it, and occasionally other sellers can offer their products or services, affiliates can market the products or services for the sellers, and customers can purchase the products or services from the sellers or LLO. If a customer purchases a product or service from a seller, the resulting agreement is solely between the customer and the seller and not with LLO unless it is a service or product created by LLO in which case the agreement is with LLO. For affiliate or third-party products or services the seller, and not LLO, is responsible for the creation, sale, fulfillment, and shipping (if applicable) of any product or service unless it is a service or product LLO has created. Any disputes between customer and seller must be resolved between seller and customer. The terms of customer's purchase of products or services from seller are subject to all terms and conditions contained on the order page of said seller, in addition to any terms disclosed by seller.

Sellers and Affiliates are also subject to the applicable Seller Agreement or Affiliate Agreement.

LLO does not guarantee that any user of the Services will achieve any particular results of any kind through the use of the Services or any products or services sold by any seller through the Services. Performance guarantees, conditional, unconditional or other forms as agreed, or applicable, or available as regards any delivery service directly from LLO would be confirmed in writing on the agreement of any such guarantee. 

II. REGISTRATION, ELIGIBILITY FOR SERVICES, PAYMENT, AND INFORMATION SUBMISSION

Registration. In order to utilise some of the Services' features, you do not need to register an account but for some products and services you will be required to do so by LLO or the seller you buy from. In such case, in order to create an account, you must complete the registration process by providing LLO with complete and accurate information as prompted by a registration form, if appropriate including contact information, a username, and password. You shall protect your password and take full responsibility for your own and third-party activities that occur under your account. You agree to notify LLO immediately of any unauthorised use of your account or any other breach of security. If you create an account on behalf of an entity, these Terms bind both you and the entity.

Refusal of Service. LLO reserves the right, with or without notice, to terminate the account of, or refuse service to, any persons that violate these Terms, violate any party's intellectual property rights, abuse other users of the Services, or to LLO staff, misuse the Services, or otherwise engage in inappropriate conduct, as determined by LLO in its sole discretion.

Payment. If you make any purchases through the Services, you agree to pay all applicable charges and fees for those purchases and to comply with the terms of the applicable payment processor. Unless otherwise stated, all prices are stated in UK £ Pound.

Information Submission and Age Restriction. By submitting any information, including any User Content as defined below, through the Services, you represent and warrant that you are 18 years of age or older. LLO does not intend to use the Services to collect any information from children under age 18. Pursuant to 47 U.S.C. § 230(d) and any equivalent UK, US or Globally applicable notice, you are notified that parental control protections (such as computer hardware, software, or filtering services) are commercially available that may assist you in limiting access to material that is harmful to minors. For information on providers of such services, contact your information technology professional.

Data Importation. The Services may allow you to import data from a source created by other another programme not affiliated with LLO. If you choose to import content into the Services from any other source, you represent that you have the authority to import that content and that your importation of that content does not violate the rights or terms of any third-parties.

III. MODIFICATIONS TO TERMS OF SERVICE AND OTHER POLICIES

LLO reserves the right to change or modify any of the terms and conditions contained in these Terms or any policy governing the use of the Services, at any time, by posting the new terms on the Website or Application. The most current version of these Terms will be located on, or available through, the Application and Website. You understand and agree that your access to or use of the Services is governed by the then-current Terms that are effective at the time of your access to or use of the Services. If we make material changes to these Terms, we will notify you by updating the "Updated" date indicated at the top of this page with the date that revisions to these Terms were last made. We will not notify you of any such changes by email or other personal contact. You should revisit these Terms on a regular basis as revised versions will be binding upon you. Any such modification will be effective upon our posting of such new Terms. You understand and agree that your continued access to or use of the Services after the effective date of modifications to the Terms indicates your acceptance of the modifications.

IV. PROPRIETARY RIGHTS

Except as expressly provided for in the non-exclusive license contained in Section X below, LLO expressly reserves all right, title, and interest in and to the Services and the Services' content, including any copyright, patent, or trademark or other intellectual property right, pertaining thereto.

V. TRANSACTIONS; PAYMENTS, SUBSCRIPTIONS, AND REFUNDS

Transactions Between Customer And Seller; Release. LLO provides a platform through which LLO offers its own services and those of sellers it considers relevant to its business and/or the well-being of LLOs' clients and sellers can offer their products or services, affiliates can market the products or services, and customers can purchase the products or services from the sellers. If a customer purchases a product or service from a seller, the resulting agreement is solely between the customer and the seller and not with LLO unless for an LLO product or service. If an affiliate's service or product then the seller, and not LLO, is responsible for the fulfillment and/or shipping of any product orders. Any disputes between customer and seller must be resolved between seller and customer. The terms of a customer's purchase of products or services from a seller are subject to all terms and conditions contained on the order page, in addition to any terms disclosed by seller. Review the terms of your purchase prior to placing your order.

LLO will not be held responsible and expressly disclaims any liability whatsoever for any claims, demands, injuries, losses or damages direct or indirect of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way connected with any product or service sold by a seller, or LLO, to a customer through the Services. By using the Services, you represent, understand, and expressly agree to release and hold LLO harmless for any claim, demand, injuries, losses or controversy that may arise from any products or services purchased by customer and from any disputes between you and any other user(s) of the Services.

It shall be the sole and absolute responsibility and decision of the customer and seller to determine the nature, type, and scope of services or products to be provided by the seller or LLO to the customer, if any, and the price and payment terms for such services. LLO shall have no liability, role, or responsibility whatsoever with regard thereto. Whether a customer chooses a particular product or service is the customer's decision.

Payment Processing Account. LLO facilitates the customer's payment for its own and a seller's products or services through the use of a payment processor, currently restricted to PayPal. In order to be eligible to use the Services, you must register and create an account with an LLO supported payment processor (your "Payment Processing Account"), which includes supplying all information required by such supported payment processor. You are responsible for complying with all requirements for registration with such supported payment processor and for otherwise complying with all applicable terms and conditions located on the supported payment processor's website.

In no event shall LLO be responsible for ensuring proper registration with the payment processor or proper payment of any sums between customer and seller. All payments from customer to seller for seller's products or services offered through the Services are required to be processed through an LLO supported payment processor, using your Payment Processing Account, and are subject to all terms and conditions provided on the supported payment processor's website. You are solely responsible for ensuring proper receipt of payments. In no event does LLO make any representations or warranties of any kind relating to the supported payment processor's website, your Payment Processing Account, or any payments through such account; nor is LLO liable in any way for any error or omission on the part of any LLO supported payment processor.

Free Trials. LLO and/or sellers selling on the Services, may offer free trial offers from time to time for their own products or services or LLO may do for its Services. The failure to cancel your free trial during the stated period will result in you being charged for the associated purchases beginning at the end of the trial period. For more details, please review the specific terms of the free trial offer. LLO does not guarantee that any portion of the Services will always be available for free.

Subscriptions. LLO may offer certain Services on a subscription basis. Under such a subscription, you will be charged for the subscription Services every period until you cancel your subscription. Please review the specific terms of your subscription for more information.

Refund Policy. LLO does not guarantee any refunds. All requests for refunds, and any other dispute regarding a product or service, must be resolved directly between the customer and the applicable seller. The seller may provide a refund policy on the applicable order page. All refunds will be handled by the seller.

Personal Use. You may only use the Application and the Services for your own personal use and not for any commercial use.

VI. THIRD-PARTY SERVICES

The Services may use or provide access to one or more third-parties to process payments, process account or user registrations, or provide other services. Your interactions with any of these third-parties is controlled by the terms and conditions imposed by those third-parties. Any disputes arising regarding a third-party's services must be resolved directly between user and the third-party. LLO disclaims all warranties or representations regarding any third-party services.

LLO, in its sole discretion, and without notice to you or any user, may subcontract any Services to be performed by a third-party.

VII. USER-GENERATED/THIRD-PARTY CONTENT

Overview. The Services may, from time to time, allow users and third-parties to upload, post, or otherwise transmit user-generated content, including, but not limited to, photos, videos, reviews, and other forms of data or communications ("User Content").

User Obligations and LicenseIntellectual Property. You alone own and are solely responsible for all User Content you post, upload, or otherwise transmit (collectively "Post") through the Services and once Posted, it cannot always be withdrawn. You agree not to Post through the Services any User Content which is false, defamatory, infringes upon another party's intellectual property, or is otherwise illegal. By Posting User Content on the Services, you warrant and represent that you have the right to post such information and that such information is truthful and accurate.

License to Use Personal Data for the Services. The other provisions of these Terms notwithstanding, with respect to any Regulated Personal Data (as defined below) that makes up the whole or a part of User Content Posted or otherwise transmitted by you to LLO, the following conditions shall apply: (i) any licenses or intellectual property rights granted by you to LLO under these Terms shall be in the form of a revocable, royalty-free, worldwide, non-exclusive license to use, store, copy, perform, display, and distribute such User Content for the purposes of providing the Services or otherwise in accordance with the purpose for which you transmit the Regulated Personal Data to us (each such grant, a "Limited License"), (ii) by posting you (a) represent and warrant that you have the right to grant such Limited License(s), (b) agree to refrain from Posting or otherwise transmitting to LLO User Content that contains "special categories of personal data" as enumerated in Article 9(1) of the General Data Protection Regulation of the European Union (the "GDPR") (such data, "Sensitive Personal Data"), and (c) represent and warrant that any User Content that you do Post or otherwise transmit to LLO shall not contain any Sensitive Personal Data. "Regulated Personal Data" means only that subset of "personal data" as defined in Article 4(1) of the GDPR ("Personal Data") of which the processing is actually regulated pursuant to Material and Territorial Scope provisions contained in Articles 2 and 3 of the GDPR.

By Posting User Content, you automatically grant, and warrant and represent that you have the right to grant, LLO a perpetual, irrevocable, royalty-free, worldwide, non-exclusive, assignable, sublicensable, transferable license to use, store, copy, perform, display, and distribute such User Content for any purpose and to prepare derivative works of, or incorporate into other works, such User Content.

You assume all risks associated with your Posted User Content on the Services, including anyone's reliance on its quality or reliability. By Posting User Content you may expose yourself to liability if, for example, your Posted User Content contains material that is false, intentionally misleading, or defamatory; violates any third-party right, including any copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right; contains material that is unlawful, including illegal hate speech or pornography; exploits or otherwise harms minors; or violates or advocates the violation of any law or regulation.

Reviews. If you submit a review or rating of a customer, seller, affiliate, or other user of the LLO Services (if ratings are available), you represent and warrant that your review is accurate and constitutes your opinion and not the opinion of LLO or any other person. You are solely responsible for the content of your reviews. Do not submit false or defamatory reviews or rating.

Testimonials and Photographs. If you Post or otherwise transmit to LLO a testimonial statement or photograph or video depicting your results using any service or product, you grant, and warrant and represent that you have the right to grant, LLO a perpetual, irrevocable, royalty-free, worldwide, non-exclusive, assignable, sublicensable, transferable license to use, copy, perform, display, and distribute the testimonial statement and/or photograph for any purpose, including posting on the Services or using in any LLO advertising materials.

By Posting or sending any testimonials of your results, you represent that the testimonial statement is true, that you used the service or product as directed, and that the testimonial accurately depicts your experience using the service or product.

If you no longer wish LLO to use your written testimonial statement or photograph or video, please contact us. If we do not hear from you, we will assume you still stand behind your testimonial statement.

If you received any kind of compensation, whether monetary, in the form of a free service or product, or otherwise, you must notify us of this fact when posting or sending your testimonial.

Rules of Conduct. In addition to all other obligations and terms stated in these Terms, you agree to abide by any rules of conduct or community guidelines posted on the Website or Application. LLO reserves the right to exclude or suspend any user who violates these rules of conduct, and reserves the right, but does not undertake an affirmative obligation, to remove, screen, or edit any content which is contrary to these rules without prior notice. User Content does not necessarily reflect the opinion of LLO.

Communications Decency Act. As provided in 47 U.S.C. § 230(c)(1), LLO is only a distributor, and not the publisher or speaker [unless stipulated in relation to any specific product or service], of any User Content. As such, LLO cannot be held liable for making available any User Content which may be false or inaccurate. Any information or opinions contained in the User Content made available through the services are those of their respective authors alone. LLO does not guarantee the accuracy, completeness, or truthfulness of any User Content. Under no circumstances will LLO be responsible for any loss or damage resulting from any person's reliance on any User Content.

Reservation of Rights. Subject to Section VIII below regarding the DMCA, and the last sentence of this paragraph, LLO reserves the right to remove or not remove any User Content from the Services for any reason or no reason at all, in LLO's sole discretion. This reservation includes the exclusive right to decide whether to publish, withdraw, postpone, or alter any User Content. LLO reserves the right, but does not undertake any affirmative obligation, to screen, monitor, or filter User Content. Such reservations of rights provided in this paragraph shall not interfere with the rights of data of subjects, if any, under the GDPR.

Information Storage and Access. LLO reserves the right, in its sole discretion, to determine whether and how long to store User Content and user data, except as qualified by the last sentence of this paragraph. LLO will not be responsible for any liability related to the deletion or removal or any data or content maintained on the Services or LLO's servers, provided that such disclaimer of liability shall be limited to the extent required to comply with applicable laws. The first sentence of this paragraph notwithstanding, LLO will delete Regulated Personal Data as directed by the user in compliance with applicable laws. .

Suggestions. By sending us any ideas, suggestions, documents or proposals ("Feedback"), you agree that (i) your Feedback does not contain the confidential or proprietary information of third-parties, (ii) we are under no obligation of confidentiality, express or implied, with respect to the Feedback, and (iii) we may have something similar to the Feedback already under consideration or in development, and (iv) you grant us an irrevocable, non-exclusive, royalty-free, perpetual, worldwide license to use, modify, prepare derivative works, publish, distribute and sublicense the Feedback, and you irrevocably waive, and cause to be waived, against LLO and its users any claims and assertions of any rights, whether intellectual property rights or otherwise, contained in such Feedback.

VIII. DIGITAL MILLENNIUM COPYRIGHT ACT

LLO respects the intellectual property rights of others. Anyone who believes that their work has been reproduced on the Services in a way that constitutes copyright infringement may notify LLO by providing the following information:

1. A physical or electronic signature of a person authorised to act on behalf of the owner of an exclusive right that is allegedly infringed;

2. Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site;

3. Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the service provider to locate the material;

4. Information reasonably sufficient to permit the service provider to contact the complaining party, such as an address, telephone number, and, if available, an electronic mail address at which the complaining party may be contacted;

5. A statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorised by the copyright owner, its agent, or the law; and

6. A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

After receiving a notification of claimed infringement, we will process and investigate the claim and will take appropriate actions, including expeditiously removing or disabling access to any material claimed to be infringing or claimed to be the subject of infringing activity. We will take reasonable steps promptly to notify the user who submitted the material that we have removed or disabled access to such material.

Counter-Notification. If you posted or submitted material to LLO which LLO removed or disabled access to pursuant to a notification of claimed infringement, and you believe your material is not infringing and the material was removed or disabled as a result of a mistake or misidentification, you may send a counter-notification containing the following information in writing to LLO's designated agent listed above:

1. Your physical or electronic signature;

2. Identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access to it was disabled;

3. A statement under penalty of perjury that the you have a good faith belief that the material was removed or disabled as a result of mistake or misidentification of the material to be removed or disabled; and

4. Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the UK Courts in which the address is located, or if your address is outside of the UK, for any judicial district in which LLO may be found, and that you will accept service of process from the person who provided the notification of claimed infringement or an agent of such person.

If a valid counter-notification is received, we will send a copy of the counter-notification to the original complaining party informing that person that we will replace the removed material or cease disabling access to it in ten (10) business days. Unless LLO receives notice from the original complaining party that such party has filed an action seeking a court order to restrain the alleged infringement, we will replace or restore access to the material in ten (10) to fourteen (14) business days after our receipt of the counter-notification, at our sole discretion.

LLO reserves the right, in its sole discretion, to terminate accounts for users that are deemed to be repeat copyright infringers.

I X. DESIGNATED GDPR ARTICLE 27 EU REPRESENTATION

Whilst LLO operates and works to a UK audience in the event of an EU individuals query VeraSafe or an equivalent organisation will be appointed as LLO's representative in the European Union for data protection matters, pursuant to Article 27 of the GDPR. Contact LLO, only on matters related to the processing of Personal Data.

X. DEVICE AND WIRELESS CARRIER LIMITATIONS AND DISCLAIMERS

While LLO attempts to provide all Services and Application features to all users, use of the Application and the Services may be limited for some or all users due to conditions outside of LLO's control. As a result, not all advertised features may be available to you at all times. Some of these conditions include, but are not limited to, the following: Your mobile device or your wireless carrier may limit the features available to you. Your data or messaging plan may limit your use of the Services. Your wireless voice and/or data signal may make access to the Applications or some of its feature intermittent or unavailable. The Application and its features may not be available in some geographic locations.

LLO is not liable, and expressly disclaims any representations or warranties, regarding access to the Services or Application through a particular wireless carrier, network, or plan, on a particular device, or in a particular location. LLO does not guarantee that the Services will always be accessible or available. You are solely responsible for any costs you incur to access the Services or Application through your mobile device.

XI. REPRESENTATIONS, WARRANTIES, AND DISCLAIMERS

LLO does not represent or warrant and expressly disclaims any warranty that (i) any information provided by the Services will be accurate, (ii) the Services will be error-free or accessible at all times, (iii) defects will be corrected, (iv) the Services or the server that makes the Services available, are free of viruses or other harmful component, (v) the use or the results of the use of the Services or the products or services made available through the Services will be correct, accurate, timely, or otherwise reliable, or (vi) that the Services will be supported on all web browsers or mobile operating systems. It is expressly understood by all users that the Application and the Services may be from time to time be inaccessible, inoperable, or may not provide all features as a result of multiple factors which may or may not be within LLO's control. These factors may include, but are not limited to, variables in internet, telecommunications, data, cellular or satellite services provided by your wireless carrier to your mobile device, geographic limitations, poor wireless signal strength, periodic maintenance to the Services, malfunctions in the Application or the Services, limitations due to your particular mobile device, or any other reason which may prevent the Application and its services from being accessible at all times. LLO disclaims any liability as a result of any user's inability to access or use the Application or the Services at a particular time, location, on a particular device, or using a particular wireless provider.

Further, LLO expressly disclaims any representation or warranty relating to any products or services displayed, described, advertised, sold, offered, reviewed, recommended, linked to, or pictured on or through the Services. LLO does not endorse any such products or services and does not warrant that any such products or services are available, will meet the user's needs, are appropriate for any particular use, or are of any certain quality. LLO does not guarantee that any product or service descriptions, reviews, portrayals, specifications, or the like are accurate. Under no circumstances will LLO be responsible for any loss or damage resulting from any person's reliance on any such product or service descriptions, reviews, or specifications contained on the Services. All products and services made available through the Services are sold by independent sellers and not sold by LLO.

THE SERVICES AND ANY PRODUCTS SOLD THROUGH THE SERVICES ARE PROVIDED "AS IS" AND THERE ARE NO WARRANTIES, CLAIMS OR REPRESENTATIONS MADE BY LLO EITHER EXPRESS, IMPLIED, OR STATUTORY, WITH RESPECT TO THE SERVICES OR PRODUCTS, INCLUDING WARRANTIES OF QUALITY, PERFORMANCE, NON-INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE, NOR ARE THERE ANY WARRANTIES CREATED BY COURSE OF DEALING, COURSE OF PERFORMANCE, OR TRADE USAGE. LLO DOES NOT WARRANT THAT THESE SERVICES OR PRODUCTS WILL MEET YOUR NEEDS OR BE FREE FROM ERRORS, THAT THE OPERATION OF THE WEBSITE OR APPLICATION WILL BE UNINTERRUPTED, AS TO THE RESULTS THAT MAY BE OBTAINED FROM USE OF THE SERVICES, OR AS TO THE ACCURACY, RELIABILITY, OR CONTENT OF ANY INFORMATION OR PRODUCTS PROVIDED THROUGH THE SERVICES. THE FOREGOING EXCLUSIONS AND DISCLAIMERS ARE AN ESSENTIAL PART OF THIS AGREEMENT AND FORMED THE BASIS FOR DETERMINING THE PRICE CHARGED FOR THE SERVICES. ALL PRODUCTS OR SERVICES SOLD THROUGH THE SERVICES ARE SOLD BY THE SELLER AND NOT BY LLO UNLESS SPECIFIED.

We do not guarantee that the Services, and any products sold through the Services, will be compatible with all software or with all devices.

When you use the Application on your mobile device, your wireless service carrier may charge you data rates, message fees, and related fees.

LLO EXPRESSLY DISCLAIMS ANY LIABILITY WHATSOEVER FOR ANY CLAIMS, MISSTATEMENTS, AND/OR MISREPRESENTATIONS MADE BY SELLERS AND ALL OTHER USERS OF THE SERVICES. ALL USERS HEREBY REPRESENT, UNDERSTAND AND AGREE TO HOLD LLO HARMLESS FOR ANY CLAIMS, MISSTATEMENTS, AND/OR MISREPRESENTATIONS MADE BY ANY SELLER AND ALL OTHER USERS OF THIS SERVICES. LLO DOES NOT ADOPT, ENDORSE OR ACCEPT RESPONSIBILITY FOR THE ACCURACY OR RELIABILITY OF ANY OPINION, ADVICE, OR STATEMENT MADE BY ANY SELLER OR USER.

XII. HYPERLINKS

A link from the Services to a non-LLO website does not mean that LLO endorses or accepts any responsibility for the content, functioning, policies, or use of such website, and you enter any such website at your own risk. It is your responsibility to take precautions to ensure that whatever websites or other online materials that you select for use are free of viruses and other items of a destructive nature. Additionally, we suggest you review the linked site's terms of service and privacy policy, and if you do not agree to be bound by the terms of that site, terminate your visit to that site. We are not responsible for the privacy policies and practices of the sites operated by our business partners or other third parties. LLO expressly disclaims any liability related to such sites. LLO also prohibits unauthorized hypertext links to the Services or the framing of any content available through the Services. LLO reserves the right to disable any unauthorized links or frames.

XIII. COMPLIANCE AND PROHIBITED ACTIONS

You will not use the Services in any way or for any purpose that would violate, or would have the effect of violating, any applicable laws, rules or regulations or any rights of any third-parties, including without limitation, any law or right regarding any copyright, patent, trademark, trade secret, or other proprietary or property right, false advertising, telemarketing, unfair competition, defamation, invasion of privacy, rights of celebrity, or other federal or state law, rule, or regulation.

You may not use any information obtained from the Service in order to harass, abuse, or harm another person.

In order to protect the integrity of the Services, LLO reserves the right at any time in its sole discretion to block users from certain IP addresses from accessing the Services. You may not use any technologies or processes to circumvent any IP blocks or other mechanism put in place by LLO to limit, restrict, or prevent access to the Services.

You may not reproduce, copy, bulk download, redistribute, or resell any content contained within the Services without the express written consent of LLO. You may not use any software, devices, scripts, crawlers, robots, or other automated processes to copy, scrape, or systematically acquire any content contained within the Services without the express written consent of LLO. You may not frame or mirror any LLO website or content without the express written consent of LLO.

XIV. INDEMNIFICATION

You agree to indemnify, hold harmless and defend LLO, its managers, members, directors, employees, agents, or affiliates (collectively the "Indemnified Parties") at your expense, against any and all third-party claims, actions, proceedings, and suits brought against any of the Indemnified Parties, and against all related liabilities, damages, settlements, penalties, fines, costs or expenses (including, without limitation, reasonable attorneys' fees) incurred by the Indemnified Parties arising out of or relating to (i) your breach of any term or condition of these Terms, (ii) your Posting of User Content, (iii) your use of the Services, (iv) your unauthorized use of the Services, or (v) your purchase, sale, or use of any product or service purchased through the Services. In such a case, the Indemnified Party or Parties will provide you with written notice of such claim, suit or action. You shall cooperate as fully as reasonably required in the defense of any claim. The Indemnified Party or Parties will reserve the right, at its own expense, to assume the exclusive defense and control of any matter subject to indemnification by you.

XV. LIMITATIONS OF LIABILITY

LLO WILL NOT BE LIABLE TO YOU OR ANY THIRD-PARTY FOR ANY (A) INDIRECT, SPECIAL, PUNITIVE, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, (B) LOSS OF PROFITS, (C) LOSS OF DATA OR INFORMATION, (D) BODILY DAMAGE OR EMOTIONAL DISTRESS, (E) PROPERTY DAMAGE, OR (F) REPUTATIONAL HARM, WHETHER BASED ON A CLAIM OR ACTION OF CONTRACT, WARRANTY, NEGLIGENCE, STRICT LIABILITY, OR OTHER TORT, BREACH OF ANY STATUTORY DUTY, INDEMNITY OR CONTRIBUTION, OR OTHERWISE, EVEN IF LLO HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME STATES DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE LIMITATIONS OR EXCLUSIONS IN THIS PARAGRAPH MAY NOT APPLY TO YOU.

NOTWITHSTANDING ANYTHING SET FORTH IN THIS AGREEMENT TO THE CONTRARY, LLO'S CUMULATIVE LIABILITY TO YOU OR ANY OTHER PARTY FOR ANY LOSS OR DAMAGES RESULTING FROM ANY CLAIMS, DEMANDS, OR ACTIONS ARISING OUT OF OR RELATING TO THIS AGREEMENT, THE SERVICES, OR ANY PRODUCTS SOLD THROUGH THE SERVICES SHALL NOT EXCEED THE GREATER OF (1) THE AGGREGATE FEES PAID BY YOU FOR THE SERVICES DURING THE PREVIOUS SIX (6) MONTHS, OR (2) ONE HUNDRED GBP POUNDS AND 0R/100 DOLLARS ($100.00). YOUR SOLE AND EXCLUSIVE RIGHT AND REMEDY IN CASE OF DISSATISFACTION WITH THE WEBSITE, RELATED SERVICES, PRODUCTS, OR ANY OTHER GRIEVANCE SHALL BE YOUR TERMINATION AND DISCONTINUATION OF ACCESS TO, OR USE OF THE SERVICES.

XVI. TERMS AND TERMINATION

You may terminate these Terms at any time by closing your account, discontinuing your use of the Services, uninstalling the Application, and providing LLO with a notice of termination. Please review these Terms and our Privacy Policy for information about what we do with your account when terminated. We may terminate your account, suspend your ability to use certain portions of the Services and/or ban you altogether from the Services for any or no reason, and without notice or liability of any kind. Any such action could prevent you from accessing your account, the Services, your User Content, other content on the Services, or any other related information. In the event of any termination of these Terms, any provisions by which their nature should continue following termination of these Terms shall so continue.

XVII. PRIVACY, USE, AND DISSEMINATION OF PERSONAL INFORMATION

The Services are governed by the LLO Privacy Policy which is incorporated into these Terms by this reference. Please read the Privacy Policy before accessing the Services or providing any personal information through the Services.

By providing any personal or non-personal information to LLO through the Services, or by using the Services, you automatically grant, and warrant and represent that you have the right to grant, LLO a perpetual, irrevocable, royalty-free, worldwide, non-exclusive, assignable, sublicensable, transferable license to collect, store, use, reproduce, disclose, transfer, and disseminate your collected personal and non-personal information in order to provide the services contemplated under these Terms, to manage your account, to send you communications, or for any other lawful purpose in LLO's sole discretion.

LLO, and any third-parties to which LLO provided your contact information, may contact you via any method of communication you submitted through the services, including, but not limited to, email, cell phone, or text message. By providing LLO your contact information, you agree to receive communications from LLO or other third-parties who obtained your contact information from LLO.

To the extent a seller, affiliate, or customer gathers information about a seller, affiliate, or customer such collection, use, and distribution of that information will be controlled by the collecting party and not by LLO.

XVII. ADVERTISEMENTS

LLO may support the Services by using advertisements. These advertisements may be targeted to the content or information stored on or submitted through the Services. Advertisements may also be targeted based on information stored in cookies or similar objects on your computer or device, including cookies which track your internet usage across sites and over time. The manner, mode, and extent of advertising on the Services are subject to change without notice. You agree that LLO may place advertising on the Services and you agree not to block such advertising.

IXX. SPECIAL ADMONITIONS FOR INTERNATIONAL USE

Recognizing the global nature of the Internet, you agree to comply with all local rules regarding online conduct and acceptable content. Specifically, you agree to comply with all applicable laws regarding the transmission of technical data exported from the United Kingdom, EU or the country in which you reside and to comply with any other local laws affecting the transmission or posting of content or affecting the privacy of persons.

Some of the third part or affiliate products or services are provided by USA based companies. For them, The U.S. Department of the Treasury, through the Office of Foreign Assets Control ("OFAC"), prohibits U.S. companies from engaging in all or certain commercial activities with certain sanctioned countries (each a "Sanctioned Country") and certain individuals, organizations or entities, including without limitation, certain "Specially Designated Nationals" ("SDN") listed by OFAC. If you are located in a Sanctioned Country or are listed as an SDN, you are prohibited from registering or signing up with, subscribing to, or using the Services. Any use of our services by prohibited persons, will result in immediate account termination, user content removal, and if needed, notification to the US DOT/OFAC.

XXI. APPLICABLE LAW AND VENUE

These Terms shall be governed by and construed under the laws of the United Kingdom without reference to its conflicts of law principles. In the event of any conflicts between foreign law, rules, and regulations, rules, and regulations, UK law, rules and regulations shall prevail and govern, except with respect to or other laws, rules and regulations governing the processing of Personal Data (such laws, rules and regulations, the "Applicable Data Laws"). Subject to the mandatory arbitration provision below, each party agrees to submit to the exclusive and personal jurisdiction of the UK Courts. The United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act shall not apply to these Terms. The products and services provided by LLO hereunder are controlled by Export Regulations, and they may not be exported to or used by embargoed countries or individuals. Any notices to LLO must be sent to:

Local Lead Optimiser, 64 Errington Road, Andover, Hants, SP11 6XG  by first class or air mail or overnight courier, and are deemed given upon receipt.

XXII. MANDATORY ARBITRATION AND PROHIBITION ON CLASS ACTIONS

Except if Applicable Data Laws require otherwise, the parties hereto agree and understand that any dispute or claim related to your use of the Services, any dispute or claim related to your purchase or use of any products or services sold through the Services, any disputes regarding any alleged breach of these Terms, to the extent such dispute cannot otherwise be resolved, as well as any other action to enforce these Terms or for the breach of these Terms, shall be referred to final and binding arbitration, and not in court.

Any arbitration proceeding will take place, subject to the laws of the UK and will otherwise be governed by the then-current commercial arbitration rules of an agreed Arbitration Association, and the parties hereto expressly waive their rights, if any, to have any such matters heard by a court or jury, or administrative agency. The parties in any arbitration to enforce this agreement or remedy its breach will equally share the costs associated with such arbitration proceedings; provided, that, each party shall pay its own solicitors/attorney's fees. Within fourteen (14) days after the commencement of arbitration, each party shall select one person to act as arbitrator and the two selected shall select a third arbitrator within ten (10) days of their appointment. If the arbitrators selected by the parties are unable or fail to agree upon the third arbitrator, the third arbitrator shall be selected by an agreed Arbitration Association.

All parties agree that any dispute resolution proceedings (including any arbitrations and any court proceedings) will be conducted only on an individual basis and not as a plaintiff or class member in any purported class, consolidated, or representative proceeding. Class actions and class arbitrations are prohibited. If for any reason a claim proceeds in court rather than in arbitration we each waive any right to a jury trial. We also both agree that you or we may bring suit in court to enjoin infringement or other misuse of intellectual property rights.

XXIII. MISCELLANEOUS

These Terms (including any amendment agreed upon by the parties in writing) represent the complete agreement between us concerning its subject matter, and supersedes all prior agreements and representations between the parties, with the exception of a separate written license agreement for certain products sold through the Website. If any of provision of these Terms conflict with Applicable Data Laws or are otherwise held to be unenforceable for any reason, such provision shall be reformed to the extent necessary to make it enforceable to the maximum extent permissible so as to affect the intent of the parties, and the remainder of these Terms shall continue in full force and effect. A waiver of any default is not a waiver of any subsequent default. The relationship between LLO and you is not one of a legal partnership relationship, but is one of independent contractors. These Terms shall be binding upon and inure to the benefit of the respective successors and assigns of the parties hereto.