Inspiration Can Come From All Sorts Of Places.
Copyright Henry James 2022-2023
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Inspiration Can Come From All Sorts Of Places.
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In front of you are lots of people, walking along the shop aisle, touching the clothes, feeling the fabric.
You have seen the precedent they set, so you decide to do the same.
Out of nowhere, comes a hand. And it slaps yours. Hard - ouch...."Don't touch!".
You are all set to protect your action, but you defer to the person with authority. Your Mum. You were a toddler.
Was she right or was she wrong to stop you testing out the fabric, like the others?
After all, you are sitting in your pushchair watching all these people. You decided to do what you saw them doing - just touch the fabrics. But you get told, "Don't touch". You are an infant, they are not. Yet others are getting both satisfaction and learning, and feedback from what they are touching.
A conundrum for a child, no!
So what's that got to do with your business and your marketing?
The "Don't touch!" conundrum is faced by many businesses, possibly yours.
In your business, you may see other businesses using different sales or marketing techniques, or a new kind of offer, or free report, or other lead generators. You see your direct competitors doing some new form of marketing.
Some readers of this blog will think, "Great..I can see how that could work for me!". But many readers won't.
They will see it happening but do nothing to see if it could work for them. Why?
Because they have a "Don't touch!" mentality. It goes like this:
"Won't work in my market". "Won't work for my business". "My clients won't like that!".
Maybe you are right, or maybe you are wrong. But, like our shopping aisle example, unless, like the adults, and the infant, you touch, unless you feel, learn, get feedback, you will never know....and that one technique someone else is using in their market, or their business, could be the explosive secret that unlocks the door to send your lead generation and sales into orbit in your market - even if it's from a totally different market sphere.
Here is a tech example: in WW2, to help stop pilots from passing out from lack of Oxygen in dog fights a simple invention that clipped on to their ear, was created that could measure the oxygen content in a pilot's blood. Now in 2022 that same tech, now so minute in comparison to the WW2 version is found in FitBits. So rather than someone say: "Oh, that is for the Aviation Industry only", the people in the Fitness world went looking at all sorts of options and that was the best one they came up with - but they found it outside their industry. And lots of marketing breakthroughs come from unexpected sources. Just read our "Test, Test, Test" blog.
"A person becomes what they think about most of the time". "Think you will, think you won't? Either way you will be right"
When you come across some different marketing, which camp are you in?
The "I don't think it will work for me" brigade, or the "test it and see and benefit from feedback" brigade. You are either in one or the other. Half-hearted attempts to do something never work.
So, give it a try. Look at the technique you come across, whatever the source - review it from the "WIIFM" (your prospects what's in it for me perspective) for your target market and product/service.
Here is an example, from one of my earlier blogs. If someone had said "Ugh, I don't want a cartoon illustration on my website", and never tested it they would NEVER have seen the 48% increase in click through - yes 48%.
For them, they would have LOST a 48% increase in potential revenue. Do the math. What difference would that have made in your business?
Whilst we are on the subject let's look at this "thinking" business in the context of today's markets.
The affliction being suffered by many: "Think you will think you won't, either way, you will be right" is having a dramatic effect on many salespeople and many marketers. This recession, for many, is doom and gloom. Others, they are benefitting from it.
The difference? MINDSET.
Yes, I know...if you are reading this, and suffering in business, it sounds tooooooo simple.
But think about it. Many of those thriving now, saw it coming. Not that they are soothsayers. But they saw the writing. They looked at the signals.
They took the time time to think it through, even overcoming governments that can't regulate their own financial systems, and expect every taxpayer to pick up the bill for their ineptitude.
Sales are still being made. There is still new business out there.
It needs more hustle. It means changing what you do, how you make your "offers", finance your deals, persuade the banks, how you package your product or service, how you generate your margin, how your salespeople sell, the language they use, and the urgency they create.
It also means changing your mindset from "doom and gloom" to being wholeheartedly anti-recession. "I am going to get a recession buster mentality" mindset.
It means re-programming your own internal language, then that of your employees, then that of your customers. There are ways this can be done. They get you better results.
So, try it. Set your mind to "anti-recession mode".
Think of nothing but that for a few days and you will suddenly see opportunities you missed, sales you can galvanize, new ways to offer different value, new ways to apply your service to a different market sector, or a different place, new ways to persuade sellers, landlords or home occupiers to buy what you sell.
So, learn, test, get feedback, lift the lid on how you feel, and start making more sales - right now.
If you want help to get your business "sunny disposition" back, just call or email me: 01264 318111 or info@localleadoptimiser.co.uk
Until next time, Henry.
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About the Author:
Henry James is a marketer with a passion for estate agencies and the property sector and specialises in marketing systems for estate agents and those in the property sector.
He helps you attract, convert and retain business to help businesses like yours make more money!
